Total HC (Feb)
129
Feb 2026 actual
▼ 9 vs Jan (138)
HC Gap to Budget
-11
129 vs budget 140
Turnover YTD
6.7%
9 exits / avg 133.5 HC
Annualised Turnover
40.3%
YTD × 6 (projected full year)
YTD Payroll excl BOD
RM1.09M
Jan RM558K · Feb RM490K
HR Budget Used
4.2%
RM46,299 of RM1.1M
Payroll Cost Trend — Jan vs Feb 2026
Actual vs Budget · By Department
Headcount Movement
Dec 2025 → Jan → Feb 2026
Dec 2025 (incl SP)
135
Jan 2026
138
Feb 2026
129
Budgeted HC (core excl BOD)
140
Operations
64
Sales
22
Marketing
9
Accounts
5
HR + BOD
5
🚨 Action Required
9 Resignations / Exits YTD 2026
Jan: CT How, Sharina, Rohani, Vean (Sales HOD), Sam Lim (HR Mgr), Qristina · Feb: Afiza, Rathanna Priya, Ramizee (passed away)
HC Below Budget
Feb HC 129 vs budget 140 — 11 headcount gap to fill
14 Overdue Probation Reviews Require Action
10 new joiner reviews overdue · 4 promotion reviews overdue (Feb 25) — see Movement tab
HR Budget on Track
Only 4.2% of RM1.1M budget used — RM1.05M remaining
HR Budget Snapshot
RM1.1M total approved
Hiring (RM219K)
1.5% used
L&D (RM124K)
6.7% used
Rewards (RM421K)
4.7% used
Welfare (RM97K)
2.2% used
Directors (RM64K)
19.6% used
IT Budget (RM150K)
0% used
Promotions on Probation
Internal promotions — 6 month review period
W
Winnie Tee
Sr Marketing Manager
Jun 25
End date
C
Chow Huey Yee
Accounts Team Lead
Jun 25
End date
R
Rahmat Abdullah
Sr GT Sales Executive
Jun 25
End date
H
Hanita A/P Pushaparajan
Team Lead (Ops)
Jun 25
End date
N
Nurul Izzlaily
Operation Admin Lead
Jun 25
End date
Staff Cost % of Net Sales
Actual vs Budgeted · Jan & Feb 2026
TOTAL COMPANY
JAN 2026
15.7%
RM558K / RM3.55M
FEB 2026
14.9%
RM533K / RM3.57M
OPERATIONS STAFF COST % OF SALES
Jan 2026 — Operations
7.08%
Feb 2026 — Operations
8.73%
Budget Target — Operations
6.86%
MANAGEMENT STAFF COST % OF SALES
Jan 2026 — Management
8.61%
Feb 2026 — Management
6.21%
Budget Target — Management
8.24%
Payroll by Company
Planned annual — RM7.55M total
Total HC (Feb)
129
vs budget: 140
HC Gap to Budget
-11
Need to fill
Ops Headcount
64
50% of total
Turnover Rate YTD
6.7%
9 exits / avg 133.5 HC
Annualised Turnover
40.3%
YTD × 6 (projected full year)
Rev / HC (Actual Pace)
RM387K
RM7.13M YTD × 6 ÷ 110.5 HC
Headcount by Department — Jan vs Feb
Actual vs Plan
Headcount by Company
4 entities · Planned 2026
Department Breakdown — Headcount vs Budget
| Department | Dec 2025 | Jan 2026 | Feb 2026 | Budget HC | Gap | % of Total | Status |
|---|---|---|---|---|---|---|---|
| Operations | 83 | 72 | 64 | 67 | -3 | 50% | Under |
| Sales | 21 | 23 | 22 | 31 | -9 | 17% | Under |
| Marketing | 10 | 10 | 9 | 16 | -7 | 7% | Under |
| Accounts | 5 | 5 | 5 | 6 | -1 | 4% | Under |
| HR | 3 | 3 | 2 | 3 | -1 | 2% | Under |
| BOD | 3 | 3 | 3 | 3 | 0 | 2% | On Plan |
| SP: Foreign Worker | — | 12 | 13 | — | +1 | 10% | SP |
| SP: Merchandiser | 5 | 5 | 5 | — | — | 4% | SP |
| SP: Live Host/KOL | 5 | 5 | 6 | — | +1 | 5% | SP |
| Total (Core Staff) | 125 | 116 | 105 | 126 | -21 | — | Under |
| Total (incl. SP) | 135 | 138 | 129 | — | — | — | — |
Turnover Rate — Jan & Feb 2026
Formula: Resigned ÷ Average HC × 100
JAN 2026
3.6%
5 resigned / 138 HC
FEB 2026
0.8%
1 resigned / 129 HC
YTD Turnover (Jan–Feb)
6.7%
Annualized (YTD × 6)
40.3%
Industry benchmark (typical)
15–25%
Past 12 months resigned
45
Past 12 months turnover
~34.6%
Annualized rate is high
Jan spike driven by 5 exits including 2 senior roles (Vean, Sam Lim). Feb normalized to 0.8%. Watch Mar–Apr closely.
Monthly Turnover Trend — Past 12 Months
Mar 2025 – Feb 2026
Revenue Generated per Headcount
RM50M annual target · avg 110.5 core staff Jan–Feb
Annual Revenue per Headcount
RM387K
Based on actual revenue achieved · annualised from YTD
Revenue Jan 2026 (actual)
RM3,554,830
Revenue Feb 2026 (actual)
RM3,570,499
YTD Revenue (Jan–Feb)
RM7,125,329
Annualised revenue pace
RM42,751,974
Avg core HC (Jan–Feb)
110.5 staff
Annual rev / HC (at budget 140)
RM305K per HC
Tracking below RM50M target
Annualised pace of RM42.75M is 14.5% below the RM50M target. Rev/HC of RM387K vs target of RM452K — a RM65K gap per head.
Resigned This Month (Feb)
3
Afiza · Rathanna Priya · Ramizee
Resigned YTD 2026
9
Jan: 6 exits · Feb: 3 exits
Active New Joiner Probation
14
Status = Probation
Promotion Probation
5
Dec 2025 → Jun 2026
Resignations — Past 12 Months
Mar 2025 – Feb 2026 · by Last Service Date
Reason of Leaving
All records with reason
2026 Resignations / Exits Detail
Jan–Feb 2026 · all payroll exits
Month
Department
| Name | Position | Dept | Last Service Date | Month | Reason |
|---|---|---|---|---|---|
| CT How | Asst Key Account Manager | Sales | Jan 10, 2026 | Jan | New Job Offer |
| Nurul Sharina | Digital Marketing Admin | Marketing | Jan 15, 2026 | Jan | Personal Matter |
| Rohani Binti Hashim | Packer | Operations | Jan 21, 2026 | Jan | Personal Matter |
| Vean (Fong Sek Vean) | Head of Commercial Sales | Sales | Jan 26, 2026 | Jan | Personal Reasons |
| Sam Lim | HR Manager | HR | Jan 27, 2026 | Jan | Health Issues |
| Sharifah Hazreen Qristina | Marketing Executive | Marketing | Jan 31, 2026 | Jan | Career Break |
| Afiza Zulaiefa | QC Inspector | Operations | Jan 21, 2026 | Feb | Low Performance |
| Rathanna Priya | Packer | Operations | Feb 16, 2026 | Feb | Low Performance |
| Ramizee | Sales Coordinator | Sales | Feb 6, 2026 | Feb | Passed Away |
2026 New Joiners
Jan–Feb 2026 · first salary payout
Month
Department
| Name | Position | Department | 1st Service Date | Month | Source |
|---|---|---|---|---|---|
| Yuen Ngah Wan (Kinki) | B2B Commercial Sales Manager | Sales | Jan 2, 2026 | Jan | HH - Randstad |
| Muhamad Hulaif bin Mohd Hashim | Warehouse Executive | Operations | Jan 5, 2026 | Jan | Jobstreet |
| Mohammad Fadhil bin A Ramlee | Picker | Operations | Jan 6, 2026 | Jan | |
| Abdul Razak Ismail | CN-Packer | Operations | Jan 8, 2026 | Jan | |
| Ngan Guan How (Cody) | Asst Business Development Manager | Sales | Jan 12, 2026 | Jan | Headhunter |
| Goh Lay Ean (Ann) | Asst Key Account Manager | Sales | Feb 3, 2026 | Feb | HH - Randstad |
| Natasha Suhailee | HR Admin | HR | Feb 9, 2026 | Feb | Hiredly |
| Hiew Peen | Asst Marketing Manager | Marketing | Feb 23, 2026 | Feb | HH - JDA |
| Amin | Merchandiser | Sales | Feb 26, 2026 | Feb | — |
New Joiner Probation Tracker
All staff with Status = Probation | 🟡 Overdue | ✅ Done | ⬜ Upcoming
| Name | Position | Superior | Join Date | 1st | 2nd | 3rd | 4th | 5th | 6th |
|---|---|---|---|---|---|---|---|---|---|
| Cheong Kar Wai (Marcus) | Asst Key Account Mgr | Kinki | 10 Sep 2025 | Oct 9 | Nov 10 | Dec 9 | Jan 9 | Feb 9 | Mar 9 🟡 |
| Chin Jun Wei (Gerard) | Asst Digital Mktg & E-Comm Mgr | Winnie | 22 Oct 2025 | Nov 21 | Dec 22 | Jan 22 | Feb 20 | Mar 23 | Apr 22 |
| Pusparaj A/L Kershnan | Lorry Driver | Tang | 27 Nov 2025 | Dec 26 | Jan 26 | Feb 26 🟡 | — | — | — |
| Sylvia Ng Sin Wei | Graphic Designer | Winnie | 22 Dec 2025 | Jan 22 | Feb 20 | Mar 20 | Apr 22 | May 22 | Jun 22 |
| Zayra Qystina Binti Zaini | Production Admin | Sharon | 8 Dec 2025 | Jan 7 | Feb 6 | Mar 6 🟡 | — | — | — |
| Muhammad Azizi Bin Abdul Rahman | Sales Coordinator | Mandy | 30 Dec 2025 | Jan 30 | Feb 27 🟡 | Mar 30 | — | — | — |
| Yuen Ngah Wan (Kinki) | B2B Commercial Sales Mgr | Natasha | 2 Jan 2026 | Feb 2 | Mar 2 🟡 | Apr 2 | May 1 | Jun 2 | Jul 2 |
| Muhamad Hulaif bin Mohd Hashim | Warehouse Executive | Tang | 5 Jan 2026 | Feb 4 | Mar 4 🟡 | Apr 3 | May 4 | Jun 4 | Jul 3 |
| Abdul Razak Ismail | CN-Packer | Tang | 8 Jan 2026 | Feb 6 | Mar 6 🟡 | Apr 8 | — | — | — |
| Mohammad Fadhil bin A Ramlee | Picker | Tang | 6 Jan 2026 | Feb 5 | Mar 5 🟡 | Apr 3 | — | — | — |
| Ngan Guan How | Asst Business Development Mgr | Kinki | 12 Jan 2026 | Feb 11 | Mar 11 | Apr 13 | May 11 | Jun 11 | Jul 10 |
| Goh Lay Ean (Ann) | Asst Key Account Manager | Kinki | 3 Feb 2026 | Mar 2 🟡 | Apr 2 | May 1 | Jun 2 | Jul 2 | Aug 3 |
| Natasha Suhailee | HR Admin | Samantha | 9 Feb 2026 | Mar 6 🟡 | Apr 6 | May 6 | — | — | — |
| Hiew Peen | Asst Marketing Manager | Winnie | 23 Feb 2026 | Mar 23 | Apr 22 | May 22 | Jun 22 | Jul 22 | Aug 21 |
Promotion Probation Tracker
Internal promotions — 6-month review cycle · Dec 26, 2025 → Jun 25, 2026 | 🟡 Overdue
| Name | New Position | Superior | Promo Date | End Date | 1st | 2nd | 3rd | 4th | 5th | 6th | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Winnie Tee Yik Tsing | Senior Marketing Manager | Samantha | Dec 26, 2025 | Jun 25, 2026 | Jan 23 | Feb 25 | Mar 25 | Apr 24 | May 25 | Jun 25 | Ongoing |
| Chow Huey Yee | Accounts Team Lead | Edda | Dec 26, 2025 | Jun 25, 2026 | Jan 23 | Feb 25 🟡 | Mar 25 | Apr 24 | May 25 | Jun 25 | Ongoing |
| Rahmat Abdullah Bin Basri | Senior GT Sales Executive | Kinki | Dec 26, 2025 | Jun 25, 2026 | Jan 23 | Feb 25 🟡 | Mar 25 | Apr 24 | May 25 | Jun 25 | Ongoing |
| Hanita A/P Pushaparajan | Team Lead (Ops) | Tang | Dec 26, 2025 | Jun 25, 2026 | Jan 23 | Feb 25 🟡 | Mar 25 | Apr 24 | May 25 | Jun 25 | Ongoing |
| Nurul Izzlaily binti Ismail | Operation Admin Lead | Tang | Dec 26, 2025 | Jun 25, 2026 | Jan 23 | Feb 25 🟡 | Mar 25 | Apr 24 | May 25 | Jun 25 | Ongoing |
Gross Wages
RM1.05M
Jan + Feb combined (excl. bonus)
Statutory (EPF/SOCSO/EIS)
RM187K
Employer contributions
Total Payroll Cost
RM1.24M
Jan 630,279 · Feb 605,789 (excl. bonus)
Headcount
116
Avg Jan 137 / Feb 130 (excl SP)
Avg Cost / Head
RM5.3K
Excl. bonus
Payroll by Department
All months · All companies
Breakdown by Dept & Month
Operations vs Management Split
All months · gross wages
Monthly Budget Plan vs Actuals
Full year planned · 2026
Payroll Details — Pivot View
All figures exclude bonuses · Jan–Feb 2026
Total Cost
—
Headcount
—
Avg Cost/Head
—
% of Total Payroll
—
Cost Breakdown Chart
Total Approved Budget
RM1.1M
2026 full year · 7 categories
Total Used YTD
RM46,299
4.2% of total budget
Total Remaining
RM1,053,701
95.8% still available
Highest % Used
Directors
19.6% used · RM12,576 of RM64K
Cost Per Hire (Actual)
RM3,303
1 hire · RM215,697 of RM219K left
HR Budget — Category Overview
Click a category row to expand line items · Jan–Feb 2026 actuals
| Category | Allocated (RM) | Used (RM) | Remaining (RM) | % Used | Usage Bar | Status |
|---|
Total Planned Staff
138
Excl. BOD · full year 2026
Planned Annual Cost
RM7.55M
6 departments excl. BOD
Revenue Budget Allowed
RM7.25M
14.5% of RM50M target
Plan vs Allowed Gap
+RM300K
If sales miss target → overspend
YTD Actual (Jan–Feb)
RM1.09M
12.2% of YTD revenue · under pace
Department Budget — Planned vs YTD Actual vs Revenue Pace
Budget Allowed = 14.5% of RM50M · Planned = manpower plan (excl. Vean Fong) · Status = YTD actual vs revenue-paced ceiling · Sales split: B2B + International (Lynda Khoo)
| Department | Budget Allowed (RM) | Planned Annual (RM) | Plan vs Allowed | Jan Actual (RM) | Feb Actual (RM) | YTD Actual (RM) | YTD % of Revenue ↑ | Rev % Allowed | Remaining vs Plan | Status vs Rev Pace |
|---|
Monthly Payroll Plan — Budgeted vs Actual
Jan–Feb actual vs full-year plan (RM7.55M)
Dept Utilization vs Revenue Pace
YTD actual vs revenue-paced ceiling (dept's allowed % × YTD revenue)
Budget by Company Entity
Planned 2026 annual total
WTT (Wide Tropism Trading)RM5.77M
WTH (Wide Tropism Holdings)RM1.60M
WTM (Wide Tropism Marketing)RM849K
BB (Bakebig)RM209K
Monthly Plan Detail
Planned payroll by month — excl. BOD
| Month | Planned (RM) | Actual (RM) | Variance |
|---|---|---|---|
| January | 605,639 | 557,931 | -RM47,708 |
| February | 604,069 | 489,565 | -RM114,504 |
| March | 622,813 | — | — |
| April | 634,464 | — | — |
| May | 634,464 | — | — |
| June | 634,464 | — | — |
| July | 632,180 | — | — |
| August | 632,180 | — | — |
| September | 637,068 | — | — |
| October | 637,068 | — | — |
| November | 637,068 | — | — |
| December | 637,068 | — | — |
| TOTAL | 7,548,545 | 1,047,496 | Under budget |
Active Positions
16
15 open · 1 filled
Filled in 2026
1
HR Admin · 20 days TTH
Candidates Screened
103
Pre-interview stage
Cost Per Hire (YTD)
RM3,303
RM3,303 spent · 1 hired
Overall Conversion
1.0%
Pre-IV → hired (1/103)
Recruitment Funnel — All Active Positions
16 positions · Screened Mar 2026 YTD
Stage Conversion Rates
Drop-off at each recruitment stage
Pre-Interview → 1st Interview
34.0%
35 of 103 candidates progressed
1st Interview → 2nd Interview
8.6%
3 of 35 advanced to 2nd round
2nd Interview → Offer
100%
3 of 3 received offers
Offer → Hire (Acceptance Rate)
33.3%
1 of 3 offers accepted and started
Overall: Pre-IV → Hired
1.0%
Biggest drop-off stage
1st → 2nd IV (91.4% drop)
Avg req → approve (known)
3.6 days
Avg approve → post (known)
23 days
Funnel by Job Grade
Pre-interview · 1st IV · 2nd IV · Offered · Hired
Platform Usage — Active Positions
Primary sourcing channel per position
Hiredly9 positions · primary channel
Jobstreet7 positions
LinkedIn1 position (KAE)
Indeed1 position (Warehouse)
Others / Referral1 position (Merchandiser)
JobStreet balance remainingRM4,304
Recruitment Progression — All Positions
Source: Recruitment Progression Tracker · as of Mar 2026
| Position | Dept | Grade | Platform | Req→Approve | Approve→Post | Pre-IV | 1st IV | 2nd IV | Offered | Pre-IV→1IV % | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|
| HR Admin | HR | Admin | Hiredly | 3d | 4d | 2 | 2 | 1 | 1 | 100% | Filled |
| Sales Coordinator | Sales | Operator | Hiredly | — | — | 2 | 3 | 1 | 1 | 100%+ | In Progress |
| Merchandiser | Sales | Operator | Others | 2d | — | 6 | 3 | 1 | 1 | 50% | In Progress |
| Trade Marketing Exec | Sales | Executive | Jobstreet | 1d | 28d | 3 | 3 | 0 | 0 | 100% | Open |
| Sales Executive (GT) | Sales | Executive | JS/Hiredly | 6d | 51d | 8 | 6 | 0 | 0 | 75% | Open |
| Key Accounts Exec | Sales | Executive | 6d | 125d | 3 | 2 | 0 | 0 | 67% | Open | |
| Export Sales Intern | Sales | Intern | Hiredly | 1d | 9d | 6 | 1 | 0 | 0 | 17% | Open |
| Marketing Executive | Marketing | Executive | Hiredly/JS | 6d | 22d | 10 | 2 | 0 | 0 | 20% | Open |
| Nutritionist | Marketing | Executive | Jobstreet | 3d | 2d | 13 | 0 | 0 | 0 | 0% | Open |
| Ecom Executive | Marketing | Executive | JS/Hiredly | 4d | 11d | 6 | 2 | 0 | 0 | 33% | Open |
| Content Intern | Marketing | Intern | Hiredly | 8d | 1d | 14 | 1 | 0 | 0 | 7% | Open |
| AI Intern | HR | Intern | Hiredly | 1d | 11d | 15 | 6 | 0 | 0 | 40% | Open |
| Quality Control | Operations | Operator | Jobstreet | 2d | 1d | 6 | 2 | 0 | 0 | 33% | Open |
| QC Intern | Operations | Intern | Hiredly | 1d | 5d | 6 | 2 | 0 | 0 | 33% | Open |
| Asst Warehouse Mgr | Operations | Manager | Indeed | 8d | 1d | 3 | 0 | 0 | 0 | 0% | Open |
| Asst Finance Manager | Finance | Manager | Jobstreet | 1d | 2d | 0 | 0 | 0 | 0 | — | Open |
| TOTAL | 103 | 35 | 3 | 3 | 34% | 1 hired | |||||
Vacancy Status Overview
2026 active requisitions
Open Positions by Department
Job Portal Performance
JobStreet balance · Active portals
Active Portals
HiredlyActive · 9 positions
JobStreetActive · 7 positions
IndeedActive · 1 position
LinkedInInactive
MyFutureJobInactive
JobStreet Balance
Opening Balance 2025RM5,616
Used YTDRM1,312
RemainingRM4,304
2026 Hiring Budget
HeadhuntingRM160K
Platform (RM4K/mo)RM48K
ERP Reward (4 pax)RM6K
Onboarding SetsRM1K
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Headcount (Feb 2026)
—
Monthly Payroll
—
YTD Payroll (Jan–Feb)
—
Resignations YTD
—
👥 Headcount
🗓 Manpower Plan 2026
📈 Planned vs Actual
💰 Payroll Summary
| Month | Gross (RM) | Statutory (RM) | Total (RM) | HC |
|---|
🚪 Resignations
| Name | Position | Last Day | Reason |
|---|
🎉 New Joiners
| Name | Position | Start Date | Source |
|---|